If you want analytics, use Triple Whale. If you want analytics AND someone managing your ads, use Adboard. We include attribution tracking that replaces Triple Whale entirely.
Feature Comparison
| Feature | Adboard | Triple Whale |
|---|---|---|
| Platforms supported | Meta, Snapchat, Google, TikTok | Shopify ecosystem only |
| Self-serve or managed | Fully managed with human oversight | Self-serve analytics |
| Daily reporting | Daily Telegram reports with actions | Dashboard only |
| Attribution tracking | First-party pixel, multi-touch | Industry-leading attribution models |
| Creative management | Full creative board + performance tracking | No creative management |
| AI recommendations | AI with auto-execution + human approval | AI insights (no execution) |
| Human oversight | Every decision reviewed | No human oversight |
| Telegram delivery | ||
| Profit tracking | Full P&L with COGS | Revenue tracking |
| Price | £500/mo | $129–449/mo |
Where Triple Whale wins
Triple Whale has deeper attribution models built over years, a larger data set for benchmarking, and is more established in the Shopify ecosystem. Their Summary page is excellent for quick overviews.
Where Adboard wins
Adboard manages your ads — Triple Whale just shows you data. We include attribution tracking, so you can replace Triple Whale entirely. Plus you get daily Telegram reports, kill/scale execution, and human oversight.
Which one is right for you?
Use Triple Whale if…
Brands that want best-in-class analytics and are happy to manage their own ads or work with a separate agency.
Use Adboard if…
Brands that want one tool to both track performance AND manage their ads, without hiring an agency.
The Bottom Line
If you want analytics, use Triple Whale. If you want analytics AND someone managing your ads, use Adboard. We include attribution tracking that replaces Triple Whale entirely.
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