The founders who check keep their money. Free audit, live on the call. Free agency audit → Book a call →
FOR ECOM FOUNDERS PAYING AN AGENCY

You don't have an ads problem. You have an agency problem.

Adboard is the agency killer. AI runs your Meta ads and never sleeps. Senior media buyers check every move. And we're judged on one thing: the profit you keep. Built by a founder who ran an agency — and refused to hire one.

Book a call → Get your free agency audit →
✓ No contracts, ever  ·  Month 1: no percentage  ·  Beat your last 90 days or every penny back

See what your agency sees — and what they don't show you.

Your real profit. Where every sale came from. Which ads won, which got cut, and why. The numbers your monthly report leaves out.

app.adboard.io / the board

Today · Tuesday

24H7D30D90D
Net profit · 30D ▲ 18%
$0
After ad spend, COGS & fees · real
Revenue
$0
1,205 orders
Ad spend
$0
Meta · auto-managed
ROAS ▲
0
above 2.0× breakeven
Profit trendLAST 14 DAYS · GROWTH-FIRST
+34% vs prior
Winners, scaling
IJU1-018SCALE +20%4.1×
IJU1-019SCALE +15%3.7×
ILL-083LAUNCHnew
Cut, below breakeven
ILL-078KILLED0.9×
IJU1-004PAUSED1.1×
ILL-049PAUSED1.4×

AI runs the account. Senior media buyers check every move. No junior. No jargon. No chasing updates.

Want this running your Meta account instead of a retainer?

Book a call →

They sell you for £3,000. They outsource you for £500.

Adboard's founder ran an agency — she's seen the invoices from both sides. A senior sells you the £3,000 plan. Your account goes to a £500-a-month junior juggling 40 others. And they get paid whether you grow or not.

Your agency

The model is rigged against you

  • ✕Sold by a senior. Run by a junior you've never met.
  • ✕One media buyer juggling 15–40 accounts — yours gets minutes a week.
  • ✕Paid the retainer whether you grow or not.
  • ✕Reports built to cherry-pick the metrics that look good.
Adboard

Built to make that model obsolete

  • ✓AI reads your account continuously — you're never "one of many".
  • ✓Senior media buyers check every move. No junior. Ever.
  • ✓Paid a % of revenue we can prove — we only win when you win.
  • ✓Your account, your data, no contracts. Leave any day.

You're not imagining it. Here are the receipts.

The pattern, across every agency-run ad account we open:

183+
ad accounts audited by our team — almost every one leaking spend
£100+
what the retainer works out to per meaningful change actually made
4 in 10
brands are preparing to fire their agency right now
68%
keep paying for campaigns they already know aren't working

FROM OUR OWN AUDITS OF 183+ AD ACCOUNTS · PLUS PUBLISHED SURVEYS OF ECOM FOUNDERS

“I'm putting out all this money and I'm not getting a damn thing back.”
A real store owner, on the agency running his ads

The report says it's working. The bank account isn't sure.

We've built those decks. The number on the slide comes from the ad platform — and the platform is marking its own homework. So we ended the guessing: every sale gets a receipt.

Monthly performance reportPrepared by your agency
ROAS2.4× ✨“strong efficiency this month”
Clicks+38%“engagement keeps climbing”
What the account knows
  • Profit after every fee
  • Winning ads switched off too early
  • The weeks nobody touched the account
  • What each change cost you — £100+
  • Who counted that 2.4×: the platform selling the ads
The deck shows the two numbers that look good. The account knows the rest. We show you the whole list — and the audit starts there.
“Attribution”, in plain words

Knowing which ad actually made each sale. When someone clicks your ad on Tuesday and buys on Friday through Google, we still know it was your ad — and we can show you the trail.

“TRUE ROAS”, in plain words

For every £1 of ads, what your store actually took — counted from your own orders, not from Facebook marking its own homework.

Order #1382 · £86.00The journey receipt
  • Tuesday, 9:14pm — she sees your ad on Instagram and clicks.AD IJU1-018 · META
  • Wednesday — she comes back and looks at two products.DIRECT VISIT · SAME PERSON
  • Friday, 8:02pm — she searches your brand on Google and buys.ORDER PLACED · SHOPIFY
Counted to the ad that started it£86.00

Every sale gets a receipt like this one.

Not a score. Not a claim. A trail — from the first click to the money landing in Shopify. Tap any number on your dashboard and the receipts behind it open up.

And it keeps us honest: our 5% is billed on these receipts. If we can't prove a sale came from your ads, we can't charge for it.

“Nothing to show for it” becomes a number you can tap — and a trail behind every pound of it.

Want to see what your account really did in the last 90 days?

Get your free agency audit →
“We don't get any data from him… we don't trust the guy. We're leaving for a reason.”
A real owner, on why he fired his ads agency

See everything, always. Your dashboard shows the same numbers we see.

Every sale traced. Every change explained. Every cost counted — including our fee. 95 out of 100 owners believe their agency cherry-picks the numbers. Here there's nothing to pick from: you see it all, live. These are real screenshots.

app.adboard.io / overview
Real Adboard dashboard: revenue, net profit and every cost for a live store, shown side by side
Real screenshotThe live dashboard. Revenue, ad spend, every cost, and the profit left over — one page, always on. The bad weeks show too. Nothing is curated.
app.adboard.io / how we run it
Real Adboard cards: what the ad platform claims next to what the store actually saw, and a monthly budget cap enforced by code
Real screenshotTwo numbers, always. What the platform claims, next to what your store actually saw. And your budget cap — enforced by code, not by promise.

You stop wondering what's happening with your money. You open the page and look.

Fifteen minutes. We'll open a dashboard like this on your own account's data.

Book a call →
“It was nothing but over-promise and under-deliver… it was an absolute fiasco.”
A real owner, on the agency that promised the world

Big promises are free. So we put money behind ours.

Anyone can promise the world. The difference is who pays when the promise breaks. With us it's us — in writing, from day one.

We don't ask you to believe the promise. We price it.

Two guarantees, word for word:

The 90-Day Baseline Guarantee. Before we take over, we benchmark your last 90 days from your own account history. If after 90 days with us your tracked profit hasn't beaten that baseline on comparable spend — every fee comes back. Base and percentage. And you keep everything we built: the rebuilt account, the tracking, the creatives, the audit.

The Fee-Pays-For-Itself Floor. If a month isn't profitable, our percentage that month is £0. And if our fee is ever bigger than the extra profit we made you, we refund the difference. Our fee can never cost you money.

If we under-deliver, we're the ones who pay for it. Try asking your agency to sign that.

The audit shows you exactly what your agency left on the table.

It reads your account’s own history: winners never scaled, audiences never tested, spend never cut. Free — and yours either way.

Get your free agency audit → Or book the call →
“We're one of many clients.”
The pain behind every unanswered email

So we built a media buyer with one account on its desk: yours.

At an agency, your account joins a junior's pile of 15–30 and gets minutes a week. Our AI doesn't share attention — it reads your account around the clock, and a senior media buyer signs off every move.

Step 01

The AI surfaces the move

Scale, cut or launch, with the reason attached.

→
Step 02 · the part that matters

A senior media buyer says yes

Nothing ships without a real expert signing off. No junior learning on your budget.

→
Step 03

Only then does it go live

Live in the account, then explained in your report.

THE AGENCY FLOOR · 2AM 02:00 YOUR ACCOUNT
39 desks are dark. Yours isn't. One account on the desk — at 2am too.

Checked around the clock. Judged with patience.

A full decision pass twice a day, every day, with the numbers watched in between. New ads get a fair 72-hour window — nothing killed in a panic, nothing scaled off one lucky afternoon.

And your money has hard rails: you set a monthly budget cap, and code enforces it. Raises get proposed to you — never taken.

There is no pile. There is no queue. Just your account — watched all day, all night.

“You spend more time managing them than they spend managing your marketing.”
A real founder — the 20-hours-a-week trap

So we flipped the job. You read. We work.

You hired help to have less to do — and got a second job instead. With Adboard there is nothing to chase. The work comes to you, done and explained.

YOUR TIME: 30 SECONDS Morning brief ✓✓
Your whole job now: one message, over coffee. What changed, why, and what came back. Want more? The dashboard’s right there.
09:42
‹
Adboardonline · founder brief
•••
Today
Your 30-second brief 09:42
Your Meta account was handled while you were offline. Here is the profit going back in your pocket and why.
Profit kept$32,856
Sales sourceMeta 74% · Organic 26%
Scaled winnerIJU1-018 +20%
Waste cutILL-078 paused
Creative ideas10 ready for this week
Expected impact: +$3.2k/month back in profit. Nothing needs you right now.
09:42 ✓✓
Message ➤
And when you have a question

It's a two-way chat, not a monthly call. Ask anything, any time — “why did spend go up yesterday?” — and get a plain answer in seconds. A senior media buyer sits in the same chat whenever you want a human. Try that with your account manager.

You read one morning message. That's the whole job.

If a 30-second brief sounds better than chasing your account manager, book the call.

Book a call →
What you get

You lose less. You gain more. And it compounds.

Everything here does one of three jobs: stop money leaking, make you more, or get smarter for next month.

It gets better every month

Your account has a built-in memory. Every decision is learned from — the longer it runs, the smarter it gets.

Ask anything, any time

Your media buyer is one message away, day or night. Never hard to get hold of.

Watched around the clock

Problems get caught in hours, not at the monthly meeting. You lose less — and gain more.

Fresh ads, made for you

New image ads tested and swapped in before the old ones go stale.

Judged on profit

We count what hit your bank — not what looks good on a slide.

Month 1: no percentage

We take 0% until we've shown you what we can do. Trust is earned first.

Switching is the easy part

Locked into a notice period? Good. We build free while it runs.

Don't cancel anything yet. We do all the work during your notice — the day it ends, you go live. No gap. No double-paying. No restart.

HANDS-OFFruns 24/7
01

Book the call — get the live audit

We tear down your account on the call: wasted spend, and what your agency actually did in 90 days. Free either way.

02

We build everything during your notice, free

Full audit, tracking installed, new account structure — ready to go. The day your notice ends, we flip it live.

03

Judged on profit from day one

AI runs the account, senior media buyers approve every move, and you read a 30-second brief each morning.

TodayBook the call
Your notice period — we build everything, free
Day oneLive. Zero gap.
Live Meta Live Shopify

This is for you if you're already paying an agency.

Ecom founders with real spend — quietly wondering what the retainer actually buys.

You've stopped believing the reports

ROAS looks fine. The bank doesn't agree. You're outcome-starved, not price-shopping.

You've become their project manager

Chasing updates from the people you hired for relief. You didn't hire an agency to get a second job.

You're scared the next one's the same

It will be. Another agency won't fix a broken model. Adboard isn't one.

Every month you stay is the retainer plus the leak. Spending £2k+/month through an agency? Find out what it’s actually costing you.

Book a call →
The call is the offer

Book the call. Get the audit free — either way.

This isn't a sales call with a deck. We audit your ad account live on the call and show you exactly where spend is being wasted — and what your agency has actually done, from your account's own log.

  • ✓Live ad-account audit + wasted-spend teardown — done on the call, in front of you
  • ✓What your agency actually changed in 90 days — receipts from your account's own history
  • ✓The Free Handover plan — we work free during your agency's notice period, so there's zero gap
  • ✓Free either way — if your agency's doing a great job, we'll tell you to stay put
Book a call →
✓ 15 minutes  ·  no deck, no pressure  ·  a small number of accounts onboarded each week

One price. We only win when you win.

No retainer tiers. No contracts. A small base plus a percentage of the revenue we can prove our ads made you. Your agency gets paid whether you grow or not — we don't.

Fully managed — everything included
✓Your own AI media buyer running Meta 24/7 — it never sleeps, never juggles 40 accounts
✓Every move approved by a senior media buyer — no juniors, ever
✓Profit-first tracking — know exactly which sales your ads made
✓Fresh image ads made, tested and swapped for you — so your ads never go stale
✓Guardrails enforced by code — a monthly budget cap you set; raises get proposed to you, never taken
✓Talk to your media buyer any time — plain English, straight answers
✓Daily founder briefs to your phone, 30 seconds each
✓Your account, your data, no contracts — own everything, always
The price, in one sentence
Base£395/mo
Performance+5% of ad-attributed revenue
Month 10% — we haven't earned it yet

The 90-Day Baseline Guarantee. Before we take over, we benchmark your last 90 days from your own account history. If after 90 days your tracked profit hasn't beaten that baseline on comparable spend — every fee comes back, base and percentage. And you keep everything we built: the rebuilt account, the tracking, the creatives, the audit.

The Fee-Pays-For-Itself Floor. If a month isn't profitable, our percentage that month is £0. And if our fee is ever bigger than the extra profit we made you, we refund the difference. Our fee can never cost you money.

Everything that matters is yours, forever. Your ad account, your pixel, your creatives — and everything Facebook learned from the sales we fed it. That learning lives in your account and stays, even if you leave. The dashboard and the receipts are the service. And if you ever go: no contracts, and you take a full export — your sales history, your reports, your creative files. Nothing held hostage.

Ad accountPixelCreativesFacebook's learningFull export on exit
Book a call →
Not ready to book yet? Ask me on WhatsApp

Before you book, here are the honest answers.

Perfect — don't cancel a thing yet. That's the Free Handover: we do all the work now, free — full audit, tracking installed, new account structure built. The day your notice ends, we flip it live. Zero gap, and you never double-pay.

No. The AI does the relentless watching — every signal, all day, every day — and senior media buyers check every call before it ships. An agency gives you the exact opposite: a junior does the work, the senior does the selling.

Then you pay nothing. The 90-Day Baseline Guarantee: if your tracked profit doesn't beat your own last 90 days on comparable spend, every fee comes back — base and percentage — and you keep everything we built. And on the call, if the audit shows your agency's doing a great job, we'll say so and tell you to stay put.

Simple and written down. We measure your net profit against your 90 days before Adboard, adjusted for seasonality so neither side games the calendar. Days where the comparison would be unfair are excluded — stockouts, site outages, or changes you made against our advice (everything's in your decisions log, so you can check us). Both guarantees are capped at the fees you paid: we can owe you our fee back, never less than that, and we show the maths on your dashboard all month.

No — your account, your pixel, your data. Always. We never run your ads through our account, so you're never held hostage. If you leave, everything stays exactly where it is.

Human bandwidth. A media buyer juggling 15–40 accounts checks yours a few times a week — the auction never stops. The AI reads everything, continuously, and acts the moment data turns. Every decision it skips is profit you never see; we don't skip them.

Included, not sold separately. We make fresh image ads, test them and swap them in as part of running your account — stale ads kill accounts, and our 5% depends on yours staying fresh. Premium video and UGC are optional add-ons later, never a gate.

Never. No contracts, ever. That's the whole point — we're killing the lock-in model, not rebuilding it. Cancel any day and keep the account, the pixel, the data and the creatives. Staying should be a decision you re-make every month because it's working.

If you're free to switch: live in days. If you're in a notice period: we build everything now, free, and go live the day your notice ends. Either way, the live audit happens on your first call.

Fire your agency. Keep the results.

Book the 15-minute call. We'll audit your account live, show you the wasted spend, and tell you honestly whether we'd beat your current setup — even if the answer is "stay put". The founders who check keep their money.

Book a call →
✓ Free either way  ·  No contracts, ever  ·  Beat your last 90 days or every penny back