Crush is for brands who want cheap automation on Meta. Adboard is for brands who want real management across all platforms. Different products for different needs.
Feature Comparison
| Feature | Adboard | Crush AI |
|---|---|---|
| Platforms supported | Meta, Snapchat, Google, TikTok | Meta only |
| Self-serve or managed | Fully managed with human oversight | Fully automated (no human) |
| Daily reporting | Daily Telegram reports | Dashboard |
| Attribution tracking | First-party pixel | |
| Creative management | Full creative board | Basic |
| AI recommendations | AI + human approval | AI automated (no approval) |
| Human oversight | ||
| Telegram delivery | ||
| Profit tracking | Full P&L | |
| Price | £500/mo | $99/mo |
Where Crush AI wins
Crush is significantly cheaper, fully automated with no human needed, and uses an interesting broad targeting strategy. Good for brands that just want to set and forget on Meta.
Where Adboard wins
Adboard is multi-platform, has human oversight (so no rogue automation), includes attribution tracking, and manages across Meta, Snapchat, Google, and TikTok. Every decision is reviewed.
Which one is right for you?
Use Crush AI if…
Small brands spending under £1k/mo on Meta who want cheap, hands-off automation and don't need human oversight.
Use Adboard if…
Brands spending £3k+/mo across multiple platforms who want professional management with human oversight.
The Bottom Line
Crush is for brands who want cheap automation on Meta. Adboard is for brands who want real management across all platforms. Different products for different needs.
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