The audit your agency can't run on themselves

Is your agency really pulling their weight?

In 4 minutes, see every move your agency has actually made in your account — every campaign, every creative, every quiet week they charged you for anyway — and what it's costing you. Free. No catch. Whatever it shows is yours to keep.

View-only accessRevoke in one clickNo signup, no card
Activity log — last 90 days
Mar 3 · 09:15Budget £120 → £160
Mar 6 · 14:02Ad paused — "Spring Sale 3"
Mar 12 · 00:00Return collapses to 0.9x

9 days — no human activity

£3,100 spent while nobody looked

Mar 21 · 10:34First human action
Est. cost £4,300

A receipt from a real audit, details changed.

Most founders never check. They pay £3–4k a month and hope.

The ones who look find the same thing every time: agency prices for a £500-a-month media buyer juggling 40 other accounts. Not one bad agency — the whole industry, costing you thousands a month.

Right now, your account is probably leaking money you can't see.

Almost every account we audit was — quietly, every single day, while the owner kept paying the retainer.

190accounts audited so far — and counting.

90 days of spend — the days nobody watched

Green: watched. Clay: your money, running unattended.

What your audit tells you

Three answers, straight from your own log.

How many real changes they actually made

Every human touch in 90 days, counted — separated from the automated rules that run themselves.

What their silence has been costing you

Each gap between what the data demanded and what your agency did, priced — with the maths shown.

Exactly what to say to your agency

Questions they can’t wriggle out of, backed by a timestamp and a number they can’t dispute.

How it works

Three steps. Four minutes. No spreadsheet.

1

Connect (read-only, 1 tap)

One click, pick your ad account, done. Meta’s own view-only permission — nothing we could change if we tried.

2

Our AI reads 90 days of your account

It pulls the full activity log from the ads API and cross-references every silence against your results.

3

Your report lands in 4 minutes

It opens on screen the moment the engine finishes — and a copy is waiting in your inbox.

The open question

How many times did your agency actually touch your account last month? Go on — guess. Then find out. Most founders are off by a mile.

Human touches — last 30 days

Your guess

12?40?3?

The log's answer

██the exact count, timestamped — unlocked by your audit

Every day in the dark is another day it costs you. Four minutes ends it. What are you waiting for?

123456789101112
today — you lookevery day you don't

There are two kinds of ecommerce founders.

You, right now

Assuming your agency is doing a good job.

Paying every month, hoping it's being earned — with no way of knowing either way.

Where you could be

One of the smart ecommerce owners — the ones who check. The ones who check keep their money.

02:41 · campaign paused09:15 · budget £120 → £16011 days · no human activity23:58 · automated rule fired3 days before report day · 14 changes62 days · no new ad launched04:12 · nobody watching1 change this week · retainer still £2,50002:41 · campaign paused09:15 · budget £120 → £16011 days · no human activity23:58 · automated rule fired3 days before report day · 14 changes62 days · no new ad launched04:12 · nobody watching1 change this week · retainer still £2,500

Any of this sound familiar?

If you've said even one of these out loud this quarter, this page is for you.

The report looks great every month. My bank account disagrees.

the cherry-picked report

I'm paying them thousands — and somehow I'm the one chasing for updates.

you became their project manager

The expert who pitched me hasn't touched my account since the sales call.

the junior handoff

Every answer is jargon. CPMs, "learnings", "iterating". Never money.

the smokescreen

They promised the world in month one. It's month nine.

over-promised, under-delivered

I ask what they did this week and the answer is "optimising".

the invisible work

I want to leave, but they're holding my ad account and my pixel.

the hostage setup

Honestly? I don't think anyone is watching my money at all.

the dead hours

The audit answers every one of these — with a timestamp and a number.

You're not paranoid. You're the majority.

0%

of brands want to fire their agency within the next 6 months

0%

of owners believe their agency cherry-picks the numbers in the report

0%

say they can’t see any real return from their digital marketing

The difference between those owners and you? You're five minutes from the receipts.

Setup Marketing Relationship Survey · ASK BOSCO / OnePoll · ExposureNinja

Do the maths your agency hopes you won't.

Your retainer, divided by the changes they actually make. That's the going rate for a click.

£313

per click of a button

You're guessing the changes. The log knows. That's the audit.

12 Apr · 08:41update_campaign_budget
12 Apr · 08:41actor: their media buyer
26 Apr · 17:09update_ad_run_status

We found a way in

Every action ever taken in your account — what changed, when, who did it. We pull the full history straight from the ads API. Your agency can't edit it, and they were never going to show you.

update_campaign_budget {old: 12000, new: 16000}
“They raised your budget 33% — six days into the collapse.”

You don't need to understand ads

The audit turns the raw log into plain English — every finding is one sentence and one number.

Pulled straight from the ads APItimestamped · actor named · unedited

It can't be argued with

Not our opinion — their own timestamps, cross-referenced against your results. If the log says they did a great job, that's what your report will say.

Your report is a stack of receipts.

Each one: what the data demanded, what your agency actually did, and what the gap cost.

Receipt №1 — The Response Gap

“Your return collapsed on March 12th. The first time a human touched your account was March 21st.”

0 days of silence£0 spent while nobody lookedestimated cost £0

A receipt from a real audit, details changed. Yours are generated from your account's own log.

There are two kinds of ecommerce founders.

The ones who run their agency on faith — and the ones who've read the log.

Before the audit

  • Takes the monthly report on faith
  • Chases their account manager for updates
  • Nods along to jargon they’re paying for
  • Quietly wonders where the money actually goes
  • Suspects — but can’t prove — that nobody’s watching

Five minutes after

  • Has read the log: every change, every silence, timestamped
  • Knows exactly what each click of a button cost
  • Asks questions an agency can’t wriggle out of
  • Knows whether to stay, renegotiate — or fire
  • Never takes “trust us” as a report again

Stop paying thousands a month for “trust us”.

Everything you walk away with.

One audit. All of it free, all of it yours — whether or not we ever speak.

Your audit — contents
  • The verdict, in one line

    Damning, mixed, or clean — the straight answer to "is my agency doing its job?"

  • Every receipt, timestamped

    What happened in your account, what your agency did (or didn’t) about it — pulled straight from the ads API

  • The money, working shown

    What each gap conservatively cost you — every figure with its maths underneath

  • Your real £-per-change number

    The retainer maths from the calculator above — done with your actual data, not a slider

  • The 90-day picture

    Every day of spend coloured by return, dotted with every human touch. One image, whole story

  • What we’d do differently

    Specific to your account — the first moves an always-on media buyer would make, not a template

  • A copy in your inbox

    Yours to keep, forward to a co-founder — or put in front of your agency and watch their face

  • Optional: two more weeks of watching

    One click on the report and we keep monitoring, and tell you what happens — or doesn’t

Price: nothing. Catch: none. If the log says your agency's good, the report says so — and we tell you to stay.

Five minutes. View-only. Your agency isn't notified.

1

Fill in three quick fields

Name, store URL, email. Twenty seconds — we read everything else straight from the log.

2

Connect your ad account — view-only

One click, pick your ad account, done. (Or do it manually inside your own Business Manager:)

View performance

read the log & results — nothing else

Manage campaigns

never requested

3

Read your receipts

A few minutes later your report opens on screen, and a copy lands in your inbox. What the log shows is what you get.

Before you ask —

  • Can this touch my ads? No. The access you grant is Meta's own view-only permission. We couldn't change anything if we wanted to.
  • Will my agency know? Nobody is notified and nothing changes in your ads. It's your account and your log — you're allowed to read it.
  • What about my password? Never shared. Everything happens inside Facebook's own screens.
  • And afterwards? You can remove Adboard in one click — and once your report is out, our access has done its job. Ask us to keep watching, or don't.

The honest-no promise: if the log shows your agency is doing a genuinely good job, your report will say exactly that — and we'll tell you to stay with them.

“I ran an ads agency. I know exactly which three days of the month the work happens, who actually touches the small accounts, and which numbers make a bad month look fine. That's why this audit reads the log instead of asking your agency for a report.”

Keira Sandhu — founder, AdboardRuns her own ecommerce brand. Built the thing she'd trust with it.

From the inside

Clients assumed daily attention. Most accounts got looked at a couple of times a week — if that.

From the inside

A surprising amount of the month’s “work” happened in the three days before the report was due.

From the inside

The smallest retainers got the newest juniors. The senior who won the pitch moved on to the next pitch.

Questions

What exactly do I have to grant?

Partner access to your ad account with 'View performance' only, from your own Business Settings. It's the same read-only key you'd hand an accountant. You can remove it any time in one click.

What if my agency is actually doing well?

Then that's your report: a clean audit and our advice to stay put. Roughly speaking, a well-run account produces zero receipts — and we publish that verdict as proudly as the ugly ones.

What's in it for Adboard?

Some founders who read their audit ask us to run their ads instead — an AI media buyer watching the account around the clock, checked by senior humans, for a fraction of a retainer. That's the business model. The audit is yours either way.

Do I qualify?

If you're an ecommerce brand spending roughly £2k+ a month on Meta through an agency (or freelancer), yes. Below that the log is usually too thin to be fair to anyone.

I can't access my own ad account.

That's more common than you'd think — and it's a finding in itself. Start the audit anyway and choose 'I can't get access' on the connect step; we'll show you how to get your account back.

How long until I see it?

About five minutes end to end. The report renders on screen the moment the engine finishes, and a copy goes to your email.

Verdict: paying for attention you're not getting

4

human actions

0

within 48h

£4,300

gap cost

Your agency: £2,500/mo · Adboard: £395/mo

Your report, five minutes from now.

Be one of the founders who looked.

Four minutes from now, you'll see every move your agency has actually made — and exactly what last month's retainer bought. Whatever it shows is yours to keep, and no report will ever fool you again.

Why today, not next month: faith renews itself monthly — on your card. If the log shows what it usually shows, waiting a month costs another retainer paid for silence. If your agency's good, five minutes buys you peace of mind. Looking wins either way.

One honest limit: the audit is automated, free, and always will be. The human walkthroughs afterwards aren't — Keira takes a handful a week, and fresh audit readers get first refusal.

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© 2026 Adboard. Built by a founder who ran an agency — and wouldn't hire one.